|Pioneers of brand safety online
Our commitment to consistently deliver high brand visibility and audience relevance led us to pioneer a new concept back in 2008, Brand Safe. More than a promise, Brand Safe combines process and technology into a continuous workflow that guarantees our clients' brands will never be exposed to undesirable or underperforming environments.
Defining premium media
To us, premium media means ads positioned in environments that maximize visibility and brand association. When you buy media from us, you are guaranteed premium positioning:
Third party verification
- Placement above the website fold, so your ads are guaranteed to be seen
- Selection of uncluttered, content-rich environments that limit the number of ads displayed per page
- Placement early in users' site browsing session when they are statistically most likely to notice your ads
- Delivery to a wide selection of well-known brand name sites
Casale Media is compliant with all major third party verification service providers.
For more information about our publisher verification and ongoing compliance measures, contact us.
Brand safety workflow
Over the years, we have meticulously refined a three step approach that guarantees brand
association with only the most desirable online properties: |
1. Up front verification|
Manually performed by actual people, our verification process scrutinizes
everything from a publisher's reputation and perceived brand value to its site
traffic metrics, advertiser standards and content quality.
2. Probationary period|
Newly approved publishers are placed into quarantine to give us an opportunity
to selectively evaluate their performance before we expose their inventory to
brand sensitive clients.
3. Proactive compliance enforcement|
Post-qualification, our Brand Safe verification technology takes over. It dynamically verifies things
like ad code placement and creative rotation. Each site undergoes this exhaustive
quality monitoring 24/7 to ensure we offer the safest possible community for