(Last Updated 05/01/09)

Casale Media^® is a licensee of the TRUSTe Privacy Program. TRUSTe privacy seals help thousands of businesses promote online safety and trust, and guide consumers to Web sites that protect their privacy online. This privacy policy covers the site www.casalemedia.com. Because we want to demonstrate our commitment to our users' privacy, we have agreed to disclose our privacy practices and have them reviewed for compliance by TRUSTe. If users have questions or concerns regarding this policy, you should first contact Casale Media^®. If you do not receive acknowledgment of your inquiry or it is not satisfactorily addressed, you should then contact TRUSTe through the TRUSTe Watchdog Dispute Resolution Process (http://www.truste.org/consumers/watchdog_complaint.php). TRUSTe will serve as a liaison with the Web site to resolve users concerns.

What This Privacy Policy Covers
Casale Media^® produced this privacy policy in an effort to demonstrate its firm commitment to privacy. The following discloses the information gathering and dissemination practices of the Casale Media^® Online Advertising Network.

Casale Media^® believes in all Internet users' rights to privacy. Casale Media^® does not engage in any form of distribution or sale of Personally Identifiable information to third parties for their own promotional use, including but not limited to, names, email/postal addresses, and phone numbers. All information collected by the Casale Media^® Online Advertising Network is not personally identifiable as it relates to consumers, nor does Casale Media^® engage in any form of consumer profiling.

To inquire about privacy concerns, please contact Casale Media^® by mail, as detailed below, or using the online form.

Casale Media^® Inc.
74 Wingold Avenue
Toronto, Ontario M6B1P5 Canada

Cookies
A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site's computer and stored on your computer's hard drive.

The Casale Media^® Online Advertising Network uses cookies for the purpose of tracking when an Internet user has seen an advertisement. These cookies do not and can not provide Casale Media^® with any Personally Identifiable information about an Internet user. These cookies serve two purposes:

1. They are used to inform the Casale Media^® Online Advertising Network whether or not an advertisement has been served to the same computer before, and if so, when the advertisement was served. These cookies are not used by Casale Media^® to build a profile of a user's behaviour nor are they used by Casale Media^® for the purposes of behavioural tracking or behavioural targeting. Casale Media^® is one of the few online advertising networks that do not engage in the practice of behavioural targeting.
2. They are used to facilitate retargeting at a campaign level. Retargeting occurs within the confines of a user-to-advertiser relationship, and is not available for general targeting on the network.

Casale Media^® uses both session and persistent cookies on our website. These are needed for site navigation and to perform aggregate analysis of what is viewed on our site.

Opt-Out
Consumers have the unrestricted ability to opt out of all Casale Media^® paid advertising, cookies and tracking at any time by utilizing our opt out mechanism. In place of paid advertising, users who have opted out will receive unpaid, public service announcements (PSAs). Please click here to access our opt-out mechanism. Casale Media^® is a member of the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. To learn more or to opt out of targeted advertising from other NAI member networks, please click here.

Collection and Use of Non-Personally Identifiable Information
All information shared with both advertisers and publishers within the Casale Media^® online advertising network is done so in an aggregate fashion. This allows us to provide members of the advertising network with broad percentages regarding the users who are receiving advertisements through the network. However, this data is not linked to any form of Personally Identifiable information.

Information collected by advertisers on their websites who are members of the Casale Media^® online advertising network may contain Personally Identifiable information. However, data such as this is provided by the individual Internet user in the form of online order forms, contests, or otherwise through the members website, not casalemedia.com. This Personally Identifiable information collected outside the Casale Media^® Online Advertising Network is subject to the privacy policies of the individual advertisers involved.

The Casale Media^® Online Advertising Network prides itself on providing an atmosphere that is non-disruptive to Internet users. Our proprietary targeting methodologies enable advertisers to effectively target their campaigns to the audience(s) they are looking to reach without engaging in profiling practices.

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. Log file data may be retained for up to a maximum period of fifteen months.

Collection and Use of Personally Identifiable Information
Registering to become a member of the Casale Media^® online advertising network, either as an advertiser or a publisher, requires the submission of Personally Identifiable information to our company. This can include your full name, mailing and/or billing address, email address, company name, and website URL. We use this information to service your accounts and respond to inquiries. Communications to our business users are related to the Advertising Network. We hold all such information submitted in strict confidence. Under no circumstances will a user's email address, mailing address, phone number, or other Personally Identifiable information be sold to, supplied to, or otherwise made available to any third party. For registered members to update or correct their personal information reach us through the "Contact Us" page.

Security
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our Web site, please contact us using our online form.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

Changes to This Privacy Policy
Casale Media^® may find it necessary to update this Privacy Policy from time to time. Any changes will be posted at this site. Except as otherwise required by law, any modifications made to this Privacy Policy will not materially affect the privacy of data collected by Casale Media^® prior to the effective date of the policy change.

For more information about Casale Media^®, please contact us using our online form.