Using Custom Networks, you can target your campaign to specific audiences and environments using thousands of different parameters. The possibilities are enormous! Plus, built-in audience research from trusted companies like Nielsen, MRI and comScore makes identifying that perfect audience (the one that's going to generate more sales) to the finest level of detail an effortless task!

Fine-tune parameters in the tool directly or have your sales consultant work their magic on it for you. It's up to you. Best of all, the output of every Custom Network plan is a reviewable site list, precisely tailored to your needs, so you always know exactly where your brand will be. Below you'll find all of the different ways you can book media on our network.

Booking options

Audience targeting

Audience segments: Reach users coded with Nielsen PRIZM, ConneXion and P$YCLE segments. Our integration with Nielsen PRIZM Digital allows marketers to reach their key audience segments on our network using the same trusted methodology they've been using offline for decades. If you don't already use Nielsen segments to define your audience, our seamless research integration gives you access to the data you need to identify your best segments based on brand purchase patterns, product consumption levels, likelihood to afford a certain product and much more. Already use Nielsen segments to define your audience? Ensure that the same, qualified users are seeing your message whether it's on television or while they browse the web.

Geolocation: Target users based on their geographic location. Choose from country, region, state/province, city, DMA or zip/postal code.

Technographic: Control exposure of your ads to audiences running specific browsers or browser configurations (e.g. language), operating systems or bandwidth.

Retargeting: Using retargeting, we can find your audience wherever they are on our network and deliver repeat messaging to them. It's a great way to continue the conversation with interested consumers, increase frequency or encourage prospects to take the plunge and buy.

Site targeting

Demographic/psychographic: Target your ads to sites that are visited most frequently by your audience. Our integration with comScore allows us to seamlessly identify and target sites across our network using thousands of demographic and psychographic attributes. Choose from age, gender, household income, children in household, race and more than 6,000 psychometric attributes covering consumer interests, lifestyles and buying behaviors. Whether you are looking to target sites that skew female or sites that attract small business owners, we've got you covered.

Channel: Make sure your ads are placed in contextually relevant environments. Target your campaign to any combination of our 19 channels and more than 50 sub-channels (e.g. action sports, tech & gaming or travel).

Site class: Control delivery of your ads to sites based on their classification (brand name or generic).

Post-buy report: While complete, upfront transparency is always provided (i.e. you always know exactly which sites your campaign could appear on), some marketers have a need to know exactly how many impressions, clicks and transactions (if applicable) went to which sites. If that sounds like you, we provide the option to target your campaign exclusively to sites in our network that have authorized this level of transparency by opting into our post-buy transparency program. We innovated our way around the classic channel conflict dilemma to create a win-win for both marketers and publishers. Publishers that opt in get access to campaigns they may not otherwise have an opportunity to run and advertisers get the level of transparency to satisfy their needs.

Exposure

Day part/week part: Deliver your ads during specific times of day and days of the week (e.g. 9-5, Monday-Friday).

Frequency: Cap the number of times your ad is shown to a unique user over a fixed period of time (e.g. 1 ad per 24 hours).

Share of voice (SOV): Specify a target SOV for your campaign (e.g. 25% SOV).

Netblock: Own every impression on our network or a specific channel for a fixed period of time (e.g. one hour).

Research tools

Audience research: Use audience research to identify which Nielsen PRIZM, ConneXion and P$YCLE segments to reach down to the brand level using survey and product purchase data that is powered by Nielsen's alliances with more than 30 best-of-breed consumer research providers including Polk, MRI and Equifax.

Site research: Our integration with comScore gives you the ability to identify sites that skew to audiences exhibiting specific demographics, lifestyles, attitudes and purchase behaviors using audience survey data that is correlated to site visitation behaviors.

Billing models

CPM (cost per thousand impressions): Your campaign is billed a fixed rate for every thousand impressions delivered. This applies when campaigns are "manually" optimized by applying pre-launch audience and/or content screens.

CPC (cost per click): Your campaign is billed a fixed rate for every click delivered. This applies when our technology, Optimax®, is given free reign to locate your audience across our network.