The new deal is poised to take full advantage of eBay.ca's unique ability to deliver users with active purchase intent, through highly targeted online display. The partnership takes full advantage of Casale Media's scale and technology, making it possible for advertisers to access more advanced and innovative media opportunities across all eBay.ca channels.
eBay.ca is Canada's single largest destination for online shoppers and deal-savvy consumers. Under the terms of the agreement, Casale Media will develop strategic sales and sponsorship packages for eBay Canada and directly represent eBay.ca ad space to clients nationwide.
"eBay.ca is a unique and attractive property because its audience is made up of people who are ready to buy." said Andrea Stairs, country manager, eBay Canada. "The eBay audience is saturated with active online shoppers who are looking for value and selection across a tremendous range of categories. eBay is a powerful platform to engage consumers who are intent on making a purchase."
The deal includes representation across all of eBay.ca's contextual online channels (Motors, Electronics, Clothing, Shoes & Accessories, Home & Garden, etc.) and will enable Casale Media to begin promoting the leading online eCommerce brand to Canadian agencies and their clients in an entirely flexible and transparent way.
eBay.ca's premium inventory and coveted audience of active online buyers, combined with Casale Media's success in optimizing online display media for both buy- and sell-side stakeholders creates an opportunity for advertisers to develop a range of exciting, high-engagement campaigns across eBay.ca's verticals.
Both eBay.ca and Casale Media are excited to be expanding their already successful relationship through this strategic partnership, "We are delighted that eBay has selected our network to be its direct Canadian representative. This step marks a natural progression of the relationship we already have, enabling us to expand our responsibilities selling the eBay.ca brand to our clients." said Casale Media's Director of Publisher Relationships, Alex Gardner.
Known for its high-coverage, premium traditional advertising network, MediaNet®, the news of this deal comes with word that Casale Media has begun actively rolling out direct representation agreements as an option to large scale, premium online media brands across North America.