NBC Universal Digital Media Partners with Casale Media to Exclusively Represent Canadian Inventory across its Portfolio of Digital Assets including NBC.com and iVillage
Toronto, ON Canada, January 18, 2010 - Canada's leading premium online media network, Casale Media Inc. (www.casalemedia.com), announced today that is has been appointed as the exclusive direct sales agent for NBC Universal's Canadian online display inventory to Canadian agencies for all NBC Universal digital media properties.
Through the deal, which became official on January 1st, 2010, Casale Media will be the exclusive Canadian source for online inventory across the entire roster of NBC Universal brands including Access Hollywood, Bravo, iVillage, NBC, NBC Sports, Oxygen, Syfy, USA Network and all NBC Local Stations.
According to Alex Gardner, Casale Media's Director of Publisher Relationships, "We are pleased to directly represent NBCU's Canadian inventory and leverage our extensive agency relationships within Canada to fulfill their Canadian online sales needs."
"It was easy to select Casale Media to represent NBCU in Canada due to their entrenched position within the Canadian marketplace and their well established relationships with top Canadian brands." says Michelle Sarlo, Director, Yield Management, NBC Universal.
Casale Media will be leveraging its growing Canadian sales force to directly sell NBC's Canadian inventory to agencies located in Canada. Casale Media continues to cultivate a robust group of online media properties that it directly represents, which to date also includes eBay.ca.
About Casale Media® Inc.
Casale Media® Inc. is one of Canada's leading digital media-technology companies. Its highly controlled, premium advertising network, MediaNet®, provides 90% coverage of the Canadian online audience through its select collection of 3,000 actively monitored premium properties and exclusive representation portfolio of major online media brands. More information is available at http://casalemedia.wordpress.com | http://twitter.com/casalemedia
iVillage is the leading online community for women, with more than 1,000 active message boards that allow women around the world to connect, share ideas, and seek advice and support. iVillage is also a daily destination for women seeking compelling content on parenting & pregnancy, health, fitness, entertainment, beauty & style, home & garden, green, food, and relationships.
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications.