|Data visualization for actionable insights
Data is only as good as your ability to visualize it, because you can't take action on information that you can't see. Our real-time audience metrics and insights will help you learn how consumers are responding to your campaign, and who your best customers are. We lead the industry in our ability to visualize the reams of data generated by campaigns and make it actionable for planning and targeting. Our platform is bursting with reports and metrics that go beyond measuring raw advertising effectiveness to providing actionable insights that tell you more about who your audience is and how effective your strategy and creative are at engaging them. Information that you can put to use (across all channels) right away.
Brand lift studies
Trial, consideration, unaided recall, awareness, favorability...whatever scores you are looking to lift, we can pull together and execute a study to measure them.
MediaNet Views: campaign insights reports
Now you can know what Optimax® knows. This groundbreaking series of reports gives you access to some of the core audience intelligence our optimization algorithms (Optimax) uses to power ad placement decisions — you get a multi-dimensional view of exactly where and how your campaigns performed on our network. Some of the insights you will be able to gather from these beautifully presented and easy-to-interpret reports include:
- Performance by day/week part, region, ad unit, demographic and channel
- Retargeting lift
- Recency impact
Site-level performance (post buy)
These reports display the degree to which each site included as part of a campaign's flight contributed to overall performance. Sites that have not opted-in to our post-flight performance disclosure (due to channel conflict) will have their domains masked by a unique ID. For advertisers that require it, campaigns can be configured to exclude any site that does not provide full post-buy transparency. Site-level statistics are computed and displayed post flight.
Campaign performance metrics (real time)
These reports provide detailed data on key performance metrics that allow you to keep tabs on how your campaign is performing both during and post flight. Core metrics reported on include impressions, clicks, transactions (where applicable), CTR and cost.
Daily reports: Daily reports can be configured to display core performance metrics at an account (where multiple campaigns are running simultaneously) or campaign level. Statistics are displayed in aggregate.
Creative reports: Creative reports provide insight into campaign performance at the ad creative level. The reports can be broken out to display performance for one or multiple campaigns. Statistics can be displayed by month or in aggregate.
Channel reports: Channel reports provide insight into campaign performance at the channel level. The reports can be broken out to display performance at a campaign level or by individual ad unit. Statistics can be displayed by month or in aggregate.
DMA reports: These regional reports showcase campaign performance broken out at the DMA level. Statistics can be displayed by month or in aggregate.
One of our CPG clients ran a national campaign for a food/beverage product intended
for busy (and frugal) students. Our reports confirmed that the campaign's core demographic
was M18-24. New intelligence for our client was that
the campaign outperformed the index by over 500% during dinner hour. The client took that information and used it to adjust flighting across
all of its direct site bookings.
|Above: Recency impact helps you learn whether your audience desires more ad exposure or less.|
Looking for even more campaign insight? Check out our VOS analytics section for heat mapping, video drop-off rates, engagement tracking and more.