|As part of Casale Media's commitment to the digital platform and online consumer privacy, we are active members of the following industry organizations and associations: |
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau is an association dedicated to helping online, interactive broadcasting, email, wireless and interactive television media companies increase their revenues.
As part of Casale Media's commitment to the IAB and its industry achievements, we are actively involved on the following committees and working groups:
Networks and Exchanges Committee: This committee is dedicated to furthering the interests of ad networks and exchanges in the marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency communities.
Networks and Exchanges Self-Certification Guidelines Working Group: Comprised of North America's leading ad networks, this working group was tasked to formulate guidelines that standardizes the information networks and exchanges provide to advertisers to enhance buyer control over placement and context and build brand safety. The finished document, "Networks and Exchanges Quality Assurance Guidelines", provides a full reference to the different sources and types of media transparency available to buyers through the networks and exchanges platform.
Digital Advertising Alliance
As a member, Casale Media also promotes the development and acceptance of industry standards, such as the Digital Advertising Alliance (DAA)'s Self-Regulatory Program for Online Behavioral Advertising, designed to give consumers enhanced control over the collection and use of data regarding their Internet viewing for OBA purposes. The most visible sign of our participation resides in our use of the Advertising Option Icon on every ad we deliver that involves the use of audience data. By clicking on the icon, consumers are able to link to a clear disclosure statement regarding Casale Media's online behavioral advertising data collection and use practices, as well as a universal, easy-to-use, opt-out mechanism.
Casale Media is a certified licensee of the TRUSTe Privacy Seal Program. TRUSTe is an independent, non-profit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. The TRUSTe seal indicates that Casale Media adheres to government and industry guidelines concerning the use of personal information on the World Wide Web, and promotes the importance of web privacy within the interactive marketing industry.
The Network Advertising Initiative (NAI)
Casale Media is a Full Compliance Member of the Network Advertising Initiative, a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.