|Data visualization for actionable insights|
Data is only as good as your ability to visualize it, because you can't take action on information that you can't see. Our real-time audience reports will help you learn how consumers are responding to your campaign and who your best customers are.
Brand lift studies
Consideration, unaided recall, awareness, favorability...whatever attributes you are looking to lift, we can design and execute a study to measure them.
Now you can know what Optimax® knows. You get a multi-dimensional view of exactly where and how your campaigns performed on our network, insights include:
- Performance by day/week part, region, ad unit, demographic and channel
- Retargeting lift
- Recency impact
Site-level performance (post buy)
These reports display the degree to which each site included as part of a campaign's flight contributed to overall performance. Site-level statistics are computed and displayed post flight.
Campaign performance metrics (real time)
These reports provide detailed data on key performance metrics that allow you to keep tabs on how your campaign is performing both during and post flight. Core metrics reported on include impressions, clicks, transactions (where applicable), CTR and cost.
Campaign insights come standard with all our ad products. Check out our creative analytics section for heat mapping, video drop-off rates, engagement tracking and more.