• In-Banner: where all text and graphics remain within the ad unit.
• Expandable Banner: where an advertisement can expand beyond the threshold of the ad unit on mouse-over or click-interaction.
• Pop-Under: where an ad appears under the page being viewed in a separate browser window.
• Floating Ad: where a moving (i.e. floating) ad is superimposed over the content of a web page.

General rich media guidelines

Casale Media supports polite, non-intrusive expandable rich media and JavaScript creative for all approved onscreen formats. Rich media creative must be served by a Casale Media approved 3rd party.

Animation/looping policies

There is no loop maximum, however total animation time for all loops combined may not exceed 15 seconds for U.S.targeted ads and may not exceed 30 seconds for ads targeted to Canada. Ads may not contain elements exhibiting persistent rapid/flashing animation. Max. animation & video frame rate: 24 fps

Ad expansion policies

Ad expansion must be user-initiated. An "Expand" button must be located on the collapsed panel (11px - 21px in size) A "Close X" button must be prominently positioned within the expanded panel (top-right recommended, 11px - 21px in size). Expanded panel must collapse on roll-off or by clicking the close button. To minimize accidental ad expansion, expansion "hotspots" must be clearly identified and must comply with the max expansion limits specified for each ad unit (see table above).

Policies for floating ads

Creative must be organic in shape; cannot emulate a pop-up or be square/rectangular in appearance. Must be served along with a companion Rich Media ad using a single Ad Tag. Ad cannot hover or remain stationary for more than 1 second. Maximum 10 second floating component if no interaction. Creative cannot cover core page navigation, branding or other ads. Creative may not exceed 90,000 total pixels. Ad close button must be located at the top-right of the creative. Creative cannot exhibit browser shaking functionality. Creative cannot scroll with the page as the user scrolls. Minimum frequency cap: 1 host initiated exposure per unique user per 8 hours.

Audio policies

Audio must be user-click-initiated and may not exceed 30 seconds in length; 15 second max for floating ads. Audio shut-off functionality must be clearly visible and accessible to the user. The method of audio initiation and termination must be the same.

Video policies (in-banner)

Video play can be host- or user-initiated. Video stop/play/pause functionality must be clearly visible and accessible to the user. Video play may not exceed 30 seconds in length; 15 second max for overlays. Video creative must be served by a Casale Media approved third party; advertiser incurs all applicable serving fees. The frame rate for streaming video creative must be 30 fps.

Technical policies

Ads should consume no more than 25% of an average computer's CPU resources.

Pop-under policies

Window close functionality must be clearly visible and accessible to the user. Minimum frequency cap: 1 per unique user per 24 hours. Pop-under window must display an ad that clicks through to a separate landing page.

Ad serving

Delivery method: Standard Iframes, JavaScript. Third-party ad serving: Casale Media accepts approved third-party ad serving tags. Contact your account team for details. Third-party ad tags/multiple campaign creative: Casale Media requires that a separate tag be provided for each creative execution (i.e. only one creative is permitted to rotate within a single tag).

Frequency capping

Frequency capping prevents campaign overexposure. It allows you to control the number of times a target consumer is exposed to your ad over a specific block of time (e.g. 1 per day, 5 per day, 1 per 48 hours). Casale Media's smart technology and experienced account teams can determine the optimal frequency cap for your campaign to minimize the probability of oversaturation and to optimize conversion.

Rich media creative lead time

3 business days.

Late creative policy

Advertiser is still responsible for the media purchased pursuant to the Insertion Order.

Online privacy and content quality

Advertisers are required to have a privacy policy on their websites. Casale Media is a proud member of several industry and consumer privacy organizations including the IAB, NAI and TRUSTe. We understand that accountability is key to your relationships with consumers and likewise, it is key to the media relationship we have with our advertisers. For more information about our industry memberships and associations, click here. Casale Media employs rigorous measures to ensure privacy safeguarding, fraud prevention and content quality. Learn more by reviewing our Privacy Policy and Publisher Terms and Conditions.