If there is one constant in the universe, it is that humans need to be entertained. Leverage our advanced targeting technology to interactively engage with millions of consumers in your precise target audience while they visit their favorite online entertainment destinations. Reach movie aficionados, trivia buffs, online gamers, pundits and gossips alike. Make sure this incredibly desirable channel contributes to unbeatable performance and lasting success as a component on your next media plan. Unique Reach. Entertainment is one of Casale's premium vertical MediaNet™ channels. Advertisers can connect directly to more than 35 million unique monthly U.S. visitors through this attractive targeted segment. In Canada, the channel reaches over 6.1 million and in the United Kingdom it reaches over 6.2 million. Audience. This in-demand channel is the go-to destination for well established active households with busy lifestyles. Individuals in this segment need to make quick buying decisions. Look at Entertainment as the perfect medium for building brand loyalty and trust to ensure ongoing responsiveness from your most desirable consumers. Channel Profile. Our publishers are a trusted source for current, accurate and relevant information. Their loyal user base knows where to go for its next sudoku mind puzzle or dose of celebrity gossip. Audience Content Interests: Brain Teasers Celebrities Comics Desktop Wallpaper Games (online) General Entertainment Interest Humor & Jokes Instant Messaging Movies Puzzles & Quizzes Reviews Television Trivia Video Games

Demographics (U.S. only)* Gender 51.1% are Male 48.9% are Female Age 20.6% are 12-17 - 21.3% audience reach 14.1% are 18-24 - 21.5% audience reach 15.8% are 25-34 - 19% audience reach 55.3% are 25-54 - 19.5% audience reach 17.4% are 45-54 - 17.8% audience reach Total HH Income 54.4% have a household income of $60k+ 43.2% have a household income of $75k+ 17.4% have a household income of $100k+ HH with Children 37.3% do not have children 62.7% have children HH Size 4.6% have a household size of 1 22.5% have a household size of 2 73.3% have a household size of 3+ Channel Reach United States: 35 million (Mar/08) Canada: 6.1 million (Mar/08) United Kingdom: 6.2 million (Mar/08) *comScore Media Metrix, Mar/08