If you're ready to increase your brand's impact online, then it's time to go social. The Casale Media® Social Networking channel offers a quick and easy way to expose your brand message across a collection of the web's most viral and engaging sites. Combined with the sophisticated optimization technology you've come to know and love, Casale Media® will place your campaign in front of the right individuals, at the right time, getting them to take notice and interact. Our social networking channel has become popular with advertisers in a wide variety of consumer industries including Food and Beverage, Entertainment, Health and Beauty, Technology, Telecommunications, Finance and Retail. Audience. The Social Networking channel indexes highest for consumers both male and female between the ages of 13 and 34. If it's the generation Y segment you're after, then this is the place to be. Young, hip, techno-savvy influentials whose choices have been driven by a shift in values influenced by an ever more media-saturated, brand-conscious world. Channel Profile. These are the sites where tweens, teens, and twenty-somethings live. Within the channel you will find a collection of community and entertainment oriented sites covering everything from music and gaming releases to the latest fashion trends. Young, savvy consumers flock here to connect with friends, meet new people, share ideas, explore relationships, and discuss school and work. Unique Reach. Social Networking is one of Casale's largest MediaNet™ channels. Advertisers can connect directly to more than 44 million unique monthly U.S. visitors through this attractive targeted segment - that's equivalent to 34% of the entire U.S. digital audience. In Canada, the channel reaches 15 million (64% reach) and in the United Kingdom it reaches 5 million (15% reach).

Demographics (U.S. only)* Gender 50.9% are Male 49.1% are Female Age 14.0% are 12-17 - 34.0% audience reach 17.2% are 18-24 - 33.0% audience reach 17.0% are 25-34 - 25.6% audience reach 52.6% are 25-54 - 23.3% audience reach 15.9% are 45-54 - 20.5% audience reach Total HH Income 52.7% have a household income of $60k+ 40.5% have a household income of $75k+ 23.6% have a household income of $100k+ HH with Children 39.2% do not have children 60.8% have children HH Size 4.4% have a household size of 1 23.1% have a household size of 2 72.5% have a household size of 3+ Channel Reach United States: 44 million/23.7% (Mar/08) United Kingdom: 5 million/30% (Mar/08) Canada: 15 million/64.5% (Mar/08) *comScore Media Metrix, Mar/08