Casale Media® works closely with advertising agencies to provide a complete suite of online media services that compliment their ongoing client programs. Our execution services enable agencies to deploy campaigns that consistently deliver on their clients' marketing performance objectives. We offer a complete suite of technology and services that deliver, track, and optimize marketing campaigns, both branding and direct response. We can help execute online advertising campaigns quickly, effectively, and with spectacular results. Our deployment capabilities are all situated in-house, which means we are able to work and perform at whatever pace you set, without the risk or unpredictability of third party dependencies. This also allows us to control the quality and accuracy of all aspects of the campaign management process to ensure your objectives are consistently upheld. Campaigns can launch within days and changes to creative, audience targeting, and other variables can be implemented rapidly through your dedicated account manager, who has direct control over all aspects of your campaigns. Backed by one of the world's largest and most sophisticated online media networks, MediaNet™, our clients' campaigns get served, tracked, and optimized through OPTIMAX®, the industry's leading platform for campaign delivery and management, relied on by advertisers all over the world to deliver, track, and optimize the performance of more than 30 billion ads every month. Whatever your needs, our campaign deployment team can satisfy them. We work with all standard ad units and rich media formats, and we can optimize campaigns to virtually any required performance metric. Accountability and Measurement Our clients have access to up-to-the-second campaign performance reports, as compared to hourly or daily measurements. This empowers them with immediate feedback on consumers' reactions to their clients' campaigns, creating valuable opportunities for learning and optimization. Reports provide immediate and tangible proof of ROI for a high degree of media accountability. Agencies and their clients can see, in real-time, how their media spend is converting impressions into sales and other performance metrics. Findings can be acted on immediately to further optimize your spend by strengthening creative or other aspects of campaign strategy. Optimization Your account manager will help you to outline campaign objectives and to identify key performance metrics, which we then use as benchmarks against which your campaign is optimized. Our optimization process is two-tiered. Level one occurs by way of a sophisticated optimization technology, OPTIMAX®, which makes adjustments to campaign parameters in real-time to generate maximum response. Level two supplements the auto-optimization process with ongoing expert analysis of your campaign reports by your account manager, who then consults with you on performance, offering strategic recommendations based on his/her analysis. Dynamic optimization occurs on a multitude of levels including, but not limited to the following: creative, time-of-day, geography, content category and site. Account Management Our deployment team is experienced and highly accommodating. We work seamlessly with our clients' internal and external teams to represent their interests and to facilitate achievement of their online marketing objectives. An account manager is allocated to every client project and acts as the client's go-to point-of-contact for everything. Technology The technologies we use to deliver, target, and optimize your campaigns go far beyond current norms and standards for performance. We invest a lot of time and money into breaking new ground in the marketing technology category, because we know how important it is to the success of online advertising initiatives. The right technology can make the difference between a campaign that meets your goals and one that dramatically exceeds them. We continually challenge ourselves to innovate technologies that help our clients establish new standards of performance. Capabilities Campaign scheduling Audience targeting Content/site targeting Optimization strategy Ad delivery Campaign management - fine tuning and adjustment Real-time performance tracking and reporting Real-time dynamic optimization Ongoing expert analysis and best-practices consultation For more information about our online media capabilities or to speak with an account executive, please contact us using our online form.