The Casale Media^® network, MediaNet™, unifies advertisers, web publishers and processes to minimize business risk, accelerate campaign deployment, and help clients achieve unprecedented returns on their investments in online media. With Casale Media^®, you can translate marketing dollars directly into new customers. We know when, where, and how your ads need to appear in order to maximize performance. Our extensive network enables you to reach a diverse audience with a single media buy, and our advanced technologies make sure you reach the audience most likely to respond.

Does your business demand performance-based advertising? Is it important for you to know exactly how much each lead is going to cost? Do you need certainty that your online advertising dollars are translating directly into sales or leads? Do you measure the effectiveness of advertising by involvement and action rather than by reach, frequency and exposure?

Elevating Direct Marketing Performance Casale Media® leverages its powerful technologies and network reach to help direct advertisers use online media to surpass their direct marketing goals. With Casale Media®, your campaign is optimized to a pre-defined ROI objective to ensure that every dollar you invest translates directly into sales, leads, or other immediate returns. The Industry's Most Powerful Optimization Technology All direct-response campaigns that run across MediaNet™ employ our leading self-optimizing technology, OPTIMAX®. Thousands of times an instant, our system tracks and records campaign data to enable rapid analysis of performance from all angles. OPTIMAX® leverages this data to make intelligent decisions about where to place your campaign ads to garner maximum response. Campaign Delivery and Management Campaigns are deployed across our advanced ad serving and campaign management platform, OPTIMAX®, which incorporates sophisticated reporting and optimization capabilities to deliver a unified system for executing, optimizing, and reporting on online advertising campaigns. By analyzing anonymous user and transactional data, OPTIMAX® is able to employ sophisticated historical modeling techniques to determine the right audience for each client, and the right message for each segment of that audience - all in real time.

Highlights Superior Results: Proven process for launching, optimizing and expanding campaigns quickly and effectively. Quality Ad Placement: With our high publisher standards and dynamic monitoring systems, you can be sure that your ads are always delivered to high-quality locations on top online properties, and seen by a qualified audience. Powerful Technology: The industry's most sophisticated and effective technology for campaign optimization. Complete Solution: With your media buy, we provide everything required to deploy, manage and optimize your advertising campaign. Account Management: Account managers consult on how best to communicate with your consumers and focus on tailoring campaign parameters to ensure immediate and actionable responses to your ads. We help determine optimal placements and help you to arrive at the best creative and targeting strategies. We give you access to all of the best converting ad formats and make recommendations on which formats we know perform best with your type of offer. Sophisticated Auto-Optimization: Dynamic creative, site, and frequency optimization ensure that your ads are always placed in front of their most receptive audiences. Accountability: We track verifiable actions on your campaigns, providing tangible proof of direct campaign response. Rapid Campaign Deployment: Our agile processes and real-time technology enable us to work rapidly, giving you the flexibility to anticipate and respond to the evolving needs of your customers. Top Performing Creative Units: Execute campaigns using all standard ad units and rich media formats.

Benefits at a Glance

Increase revenue and return on your advertising investment Provide a clear and accurate connection between campaign performance and business results Measure leads and account for your media spend in real-time Zero barrier to entry - advertisers get a turnkey system with no hardware, software, infrastructure or staff of any kind required 24/7 delivery of your campaigns Quick and simple to get started Entirely flexible system Complete real-time reporting and tracking facilities Rapid campaign deployment

For more information about our online media capabilities or to speak with an account executive, please contact us using our online form.