OPTIMAX® is a complete campaign intelligence system that uses sophisticated optimization algorithms together with second-by-second data tracking technology to make intelligent ad placement decisions that maximize campaign response. It is the only automated tool of its kind to offer 360 degree, multi-level campaign optimization delivered as an on-demand, hosted solution. Optimization Capabilities How it Works OPTIMAX® works on three different levels to determine which placement opportunities are likely to generate the most response for a particular campaign. Level 1 - Media Placement: the most effective media placement for each ad served is selected based on category-level, site level and site-location performance. Level 2 - Audience Segment: the most responsive audience is selected based on performance trends linked to factors like geography, time of day, connection speed and web browser. Level 3 - Creative: for campaigns with multiple creative iterations, OPTIMAX® automatically places individual creative before those audience segments that generate the most response; creative that fall short of performance goals are automatically removed from the ad rotation. OPTIMAX® determines which creative to place before which audience on which site to yield the best possible result. Optimization Variables OPTIMAX® dynamically refines a campaign's optimal targeting and placement strategies based on its response to the following variables: Placement Content category Content sub-category Site Site location Audience Profile Country State/Province Time of day Connection speed Web browser Operating system Creative Creative A Creative B Creative C Creative "n" Campaign Objective ROI CPA CTR Weighted average (no objective specified) Weighted Average and Goal-Based Optimization The OPTIMAX® system was designed to provide a direct correlation between an advertiser's campaign objectives and the performance of their campaigns. Campaigns can be optimized to virtually any performance objective, for example by CPA, CTR or ROI. When a goal is specified, any placements, audience segments or creative that produce results below the specified threshold are automatically removed from rotation. Where a specific campaign goal is not specified, OPTIMAX® employs a weighted-average approach to optimization. In this approach, a higher proportion of impressions are allocated to overall higher performing placements, creative and audience segments to yield optimal results even without a specific campaign objective. Real-Time OPTIMAX® analyzes campaign performance data in real-time and uses this input to dynamically adjust its targeting and placement strategies for a particular campaign. Rich Media Support OPTIMAX® supports analysis and reporting for all standard rich media ad units and formats. Reporting Features Web-Based, Hosted Solution Advertisers can access their reports from any location at any time over the web using a standard web browser. Updated Every Split Second Reports are updated every split second, ensuring that you always have the most current data on campaign performance at your fingertips. Intuitive and Easy to Use The reporting interface is intuitive and easy to use. No training or technical expertise is required. Change the sort order of table data with the click of a button (view data in ascending or descending order by date, campaign, or metric). Green, yellow and red performance indicators make it easy to visually identify performance attributes. For more information about OPTIMAX® or to speak with an account executive, please contact us using our online form.