The Industry's Premier Solution for Campaign Management and Advertisement Delivery OPTIMAX® is a breakthrough in campaign delivery technology. Its sophisticated design and real-time operating model enable rapid campaign deployment, second-by-second performance reporting, and dynamic campaign optimization. A key characteristic of this powerful technology is its ability to intelligently decide which ads to place on which sites and in which locations to maximize viewer response. The system refines its placement strategy in real-time to ensure that media dollars are used to their maximum potential. OPTIMAX® is trusted by fortune 500 corporations to deliver exceptionally high levels of both performance and reliability. The platform serves billions of advertisements to online users around the world every month.

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Platform Highlights Functionality - supports the end-to-end business requirements of all industry constituents including advertisers, agencies and publishers Efficiency - expansive network architecture spread throughout datacenters across the globe is a key contributor to the platform's real-time operating capability Reliability - highly redundant server architecture ensures that the system is always online Targeting- sophisticated user and content targeting capabilities include everything from global geographic targeting to bandwidth targeting Performance tracking - intelligent tracking modules monitor and record a multitude of strategic campaign and user performance metrics in split-second intervals Optimization - the platform's real-time audience intelligence module feeds data directly into its ad placement decision logic center to ensure campaigns are always placed in optimal locations across the network. Rich media and streaming video - the platform supports enhanced rich media and streaming video creative served by approved 3rd parties, including expandable formats.

OPTIMAX® Campaign Management and Delivery Product Fact Sheet OPTIMAX® Reporting and Optimization Product Fact Sheet

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